18 Human Needs To Exploit That Will Unleash a Flood of Profits For Your Business

I’ve been reading Guerrilla Marketing by Jay Conrad Levinson; a great read for small business owners.

In the book, Jay talks about the different human needs that – once catered to – result in an explosion of sales for your business.

In fact, these are the only reasons why people buy.

They are:

  1. Achievement
  2. Ambition
  3. Comfort
  4. Convenience
  5. Conformity (peer pressure)
  6. Friendship
  7. Health and well-being
  8. Independence
  9. Love
  10. Power
  11. Pride of Ownership
  12. Profit
  13. Savings or Economy
  14. Saving Time
  15. Security
  16. Self-Improvement
  17. Social Approval (status)
  18. Style

Which do you want to appeal to?

Which ones are you appealing to now?

Which of these do you (or your company) stand behind, or want to stand behind?


Leave me a comment with your thoughts on the human needs that you use in your marketing, or the needs that you feel you respond best to.

Tags: marketing

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